Social Impact

Let's develop our Theory of Change with clear impact metrics to to bring different stakeholders to the same understanding of our business impact. 📝

Governments, corporates, non-profit organizations and citizen groups collectively agreed on a vision for the world for 2030 and outlined it in the U.N. Sustainable Development Goals (SDGs).

These goals present a tremendous opportunity for the private sector with a projected $12 trillion revenue in 2030, according to the Business and Sustainable Development Commission. 👩🏽‍⚕️ 🥗 📚 💰 🌳

Take a Quiz

Watch now

Play Video
Introduction to Impact Measurement

Yaquta Fatehi

Yaquta Fatehi, Program Manager at William Davidson Institute at The University of Michigan, introduces Impact Measurement to help startup teams develop their theory of change contributing towards the UN Sustainable Development Goals.
Play Video
Theory of Change

Yaquta Fatehi​

Yaquta Fatehi, Program Manager at William Davidson Institute at The University of Michigan, discusses ‘Theory of Change’ to help startup teams explain their social impact contributing towards the UN Sustainable Development Goals.
Play Video
Gap’s Women & Water Program Example

Yaquta Fatehi

Yaquta Fatehi, Program Manager at William Davidson Institute at The University of Michigan, discusses Gap’s Women & Water Program as an example where ‘Theory of Change’ was applied to explain social impact.
Play Video
Why should you measure social impact?

Yaquta Fatehi

Yaquta Kanchwala Fatehi explains why mission-driven entrepreneurs should measure their social impact. She believes entrepreneurs benefit by better understanding the health of their company to improve their strategy and operations, measuring progress towards their social impact goals, sharing their impact with investors, and sharing learnings with other mission-driven entrepreneurs.
Play Video
What questions to ask before data collection?

Yaquta Fatehi

Yaquta recommends applying the theory of change framework for startups to identify their impact metrics. She advises taking into account the following questions and then right sizing data collection based on resources available.
Play Video
Apply theory of change to measure impact and gain insights

Yaquta Fatehi

Yaquta explains how the theory of change and measuring impact metrics can be used to gain insights to improve a startup’s strategy and operations.
Play Video
Using outputs as good proxies for impact

Yaquta Fatehi

Yaquta explains that day-to-day operational activities leads to outputs, which in turn leads to outcomes reflected by a change in skills, behavior, attitude or knowledge, which over time leads to impact. She highlights the importance of focusing on contribution towards impact, and not attribution of impact.
Play Video
Identifying key metrics to help fundraise & report to investors

Yaquta Fatehi and Suraj Kripalani

Yaquta Fatehi and Suraj Kripalani, Co-Founder and CEO of BonBillo, help teams identify which U.N. Sustainable Development Goals their startup contributes towards, and their top 2-3 impact metrics showcasing their contribution.

Recommended Books & Blogs

Want help with social impact?

VerroBot is our entrepreneurship guide that shares relevant content, videos and blogs to help you articulate your theory of change and impact metrics to stakeholders. 💥