Product Design

“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.” - Eric Ries, The Lean Startup

Let’s identify our key assumptions and test them to reduce our risk and that of potential investors. 🔑

We’ll then define the product features for our Minimum Viable Business Product (MVBP) and rapidly iterate based on feedback from our customers. 🔄

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What makes a good hypothesis test?

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses the components of a good hypothesis test.

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How did Buffer validate their value proposition?

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses how Buffer used landing pages to validate their value proposition before developing a product. The idea behind Buffer was to create a way to queue up tweets without scheduling each tweet individually.
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How did Dropbox and Zappos validate their startup ideas?

Dan Thiffault​

Dan Thiffault, Engineering Lead at BookBub, discusses how Dropbox and Zappos validated their solutions before building a product.

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Wolfgang von Kempelen’s concierge MVP

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses Wolfgang von Kempelen’s chess concierge MVP (minimum viable product) in 1770. Dan suggests using a concierge MVP prior to investing significant time and resources in solving a complex problem.
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Groupon’s concierge MVP

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses Groupon’s concierge MVP (minimum viable product).
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Which product feature to build next? Apply Tripadvisor's 404 tests

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses how Tripadvisor applied 404 tests to decide which product feature to build next.
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When should you run tests to validate your startup idea?

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, discusses when you should run tests to validate your startup idea.
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When should you use surveys vs. landing page tests?

Dan Thiffault

Dan Thiffault, Engineering Lead at BookBub, suggests using surveys before using landing page tests to learn more about your target market and validate your hypothesis.
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What are the stages of a product design life-cycle?

Adoniram Sides

Adoniram Sides, Senior Product Manager at Upserve, discusses the product design life-cycle using IDEO and Lean Startup philosophies.
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Recommendations on product design learning resources

Adoniram Sides

Adoniram Sides, Senior Product Manager at Upserve, recommends the following resources to learn about product design

Recommended Books & Blogs

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