We're excited about the applications we've received for our Mumbai Social Innovation Bootcamp to be held from January 2nd to 13th, 2023. We're continuing to accept applications until the 4th of December 2022.
The Bootcamp will help entrepreneurs and innovators solve social, health and environmental problems in India. They’ll learn to apply a proven social entrepreneurship framework, receive 1-1 mentorship, pitch to the innovation community and receive partner benefits of over $50,000 to accelerate their growth. 🚀
As a reminder, BonBillo is an accelerator for startups contributing towards the U.N. Sustainable Development Goals. We provide structured training programs with mentorship, tools, and networks to help founders grow their social impact startups.
Designing your Customer Acquisition Strategy
Jose Martins, Sales Manager at Hubspot, shares his insights on Customer Acquisition and how you can turn your website into a lead-generating machine.
Jose shares that he approaches a marketing strategy by taking the whole concept and breaking it down into more manageable pieces using HubSpot's Flywheel framework. The framework breaks down strategies into attracting, engaging, and delighting customers.
Attracting strategies define how you connect with your customers for the first time - how do you bring someone to your website to learn more about you or get them to engage when they first hear about you? You're looking to add value before you extract any value.
Engaging strategies are those mechanisms you use to engage with people on an individual level once they’re on your website, Facebook page, or LinkedIn page. When people visit your website they're anonymous. Engaging strategies help you understand who they are and gain information from them so you can continue building that relationship until they are ready to buy. You're making it easy for customers to engage and buy from you.
Delighting strategies are how you ensure people’s entire experience interacting with your company is delightful. Your customers' success is your success as delighted customers refer your next set of customers.
Check out our BonBillo blog post and video highlights to design your startup's customer acquisition strategy:
https://www.bonbillo.com/blog/designing-your-customer-acquisition-strategy
BonBillo Impact Jobs Board - Latest Opportunities 🚀
Visit our Impact Jobs Board for job listings from epop AI, Freight Tiger and Scroobious contributing towards the U.N Sustainable Development Goals.
If you're a social impact startup looking to recruit you can post a free job listing for greater visibility here.
Congrats to BonBillo alumni and community members on their wins 🏆
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Couplet Coffee, the LGBTQ+ and woman-led lifestyle brand that aims to make specialty coffee less pretentious and more fun, just reached 5,000 followers on Instagram. If you want to be part of the growing community, go check them out @couplet. |
DoneGood, makes it easy and affordable to use your purchasing power to do good for people and the planet every time you shop online. |
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Salley helps knowledge workers to build habits that allow them to create a strong online presence, stay accountable and earn rewards for hitting their content goals. |
EatWell creates prescription meal kits to prevent diabetes and food insecurity, lowering the healthcare costs associated with both. |
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Share with friends and colleagues
Please share with folks interested in founder stories, social impact jobs, entrepreneurship topics, community news, partner perks and upcoming startup events. They can sign up to receive the BonBillo newsletter here.
Thank you for your support!
Cheers,
The BonBillo Team