Transportation is the biggest work-related expense for South Africans, according to data by Statistics South Africa. Workers spend an average of R2,180 ($121) when they use their cars and R960 ($53) if they use taxis. Platforms like Uber for Business, MoveInSynch and LULA currently enable employers to reduce this cost for employees. With the acquisition, LULA aims to gain a larger market share.
Founded in 2018 by Velani Mboweni and Xabiso Nodada, LULA operates in five cities in South Africa and has completed 700,000 rides for over 380 companies. The company also has over 1,000 registered drivers and shuttle fleet operators. LULA does not own the vehicles but partners with individual drivers and shuttle fleet operators to provide the rides for a commission ranging from 20% to 40%.
Through the revenues generated from Zeelo’s operation, LULA will also become cashflow positive, allowing it to 'scale smart, rather than scale fast' according to Mboweni."
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