What makes for a great startup pitch?

I attended MIT’s Entrepreneurship Development Program in 2017 where we worked in teams to apply Bill Aulet’s ‘Disciplined Entrepreneurship’ process and pitched our start-ups at the end of a week. I’ve since attended start-up competitions at MIT and Babson and seen some fantastic pitches from undergraduates, graduates and alumni. The winners typically cover the following items:

1.      Tell a story to introduce the target customer, pain points and opportunity: Describe the target customer’s persona so that the audience feels connected with this person.

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